How good are hard times for those in the poverty business? Those in the payday industry and other storefront lenders claim they're struggling along but the numbers show otherwise. Read my piece in TheAtlantic.com exploring why with the financial misery high, these are fat times for many businesses operating on the economic fringes. Defaults may be up but so, too, are per-store revenues as a whole new market of people struggle to make ends meet. "People who might have been able to take out a home equity loan in the past are now going to the payday lender," an industry figure named Larry Meyers told me. "People who could borrow through their credit card -- that's not an option anymore for a lot of them." Please visit TheAtlantic.com to read more.